Marketing Research Group

RESEARCH GROUP LEADER: József Lehota DSc., professor, director of institute, Doctor of Hungarian Academy of Sciences

CONTACT: Lehota.Jozsef@gtk.szie.hu

RESEARCH GROUP MEMBERS:
Professor: 2
Associate professor: 7
Junior assistant professor: 3
Assistant: 1
PhD student: 24

RESEARCH AREAS:
Food buying behaviour, Food trade research, Organizational market behaviour, Analysis of corporate marketing database with data mining, Information management, Commercial economics, Food economics, Agricultural marketing, Market study

MEMBERSHIPS:
Hungarian Marketing Association
Committee on Marketing Sciences of HAS, Subcommittee on Agricultural Marketing and Product Technology
Committee on Agricultural Economics of HAS, Subcommittee on Agricultural Marketing and Logistics

SERVICES:
food retailing
focus group research
eye-tracking research

GRANTS:

CONTRACTS:
Super- and hypermarket chain (since 2006, 2 companies)